To celebrate its jubilee year, Beesign developed a consumer newspaper for the Nieuwkoop

Automotive Group. 175,000 copies of the newspaper were delivered to the doors of consumers

within the target area.

 

In addition to a large number of action models and sharply priced accessoires, each edition of the jubilee newspaper contains a special action for Nieuwkoop customers. Because thanks to its customer loyalty, Nieuwkoop has grown in 50 years to be one of the most prominent car dealers in the south of the Netherlands.